The Registrant for an A/V work is normally its producing entity.
ISAN acquisition forms part of a strategy to manage effectively
the A/V asset, including the administration of rights, permissions
and payments, and, identification and tracking of use of the A/V
work (both authorized and unauthorized).
There are many others in the value chain though – not all
will be registrants – who will be interested in ISAN. Actual
users and supporters around the world already include:
Broadcasters such as HBO, NHK, and Discovery
Broadcast standard setters such as SMPTE and ATSC
Software companies such as Microsoft, Apple, and Harris
Optical media standards such as AACS for Blu-ray Disc and HD-DVD
Content platforms such as Xbox, iTunes, and Zune
Production studios such as Sony Picture Entertainment, Fox,
Paramount, Universal, and Disney
National Film Agencies such as the CNC, UK Film Council, and
Film Finances Australia
Societies such as AGICOA and CISAC
In Canada, producers such as the National Film Board and Epitome
I want an ISAN for my A/V work. What
do I do next?
Step two: Get approved.
ISAN Canada will process your application and set you up with an
Step three: Use the system. Log
in and register your A/V work to receive an ISAN online.
As a Registrant, you also have the same privileges as a Reader
so you can do look-ups in the database.
It’s that easy.
I have an ISAN for my A/V work. What
do I do with it?
You’ve received an ISAN because you have the capacity to permanently
attach or link that ISAN to the specific A/V work that it identifies.
In its basic human readable 24-digit form, it can
be used in contracts and other documents, on credits and titles,
in program guides and catalogues, on labels, posters, packaging,
or anywhere else that information about the work is presented.
The use of a numeric system eliminates language barriers, and simplifies
database searches and data exchange.
Example: ISAN 153C-7365-B36F-844C-7-8734-9420-T
ISAN can also be affixed to packaging and labeling as a
two-dimensional bar code or a high capacity colour
barcode. This facilitates tracking of merchandise, and
can offer enhanced piracy protection through the use of special
ISAN can be encoded in digital audio or video fingerprints or watermarks,
as well as in broadcast or Internet video streams, facilitating
rights management and tracking of electronic uses.